Business of Redemption crowned lion emblem
Business of Redemption crowned lion emblem

Business of Redemption

Nothing is new under the sun.What was old is becoming new again.

And we are the ones living that story. Come see it in February.

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The Story

The story of Israel and its people was never ancient history.

It was written as prophecy, remembered as history, and lived as the present. The same land, the same people, the same promise — carried forward by every generation

That is our opportunity right now. Not to commemorate something finished, but to continue building the story.

Every place below is a chapter of in that story - built with our hands, in this generation, in this place.

This is the business of redemption. It is not a metaphor. It is work.

One story, told through many hands.

Eight places, filmed on past trips. Press play on any of them — this is the ground we cover together.

Video slot — Hebron

Story 01

Hebron

Abraham’s first purchase in the land, and still the cutting edge of the story. We will walk its streets, and see why it matters.

Video slot — Ateret Cohanim

Story 02

Ateret Cohanim

Returning Jewish life to the ancient neighborhoods of the Old City, house by house, family by family.

Video slot — Binyamin

Story 03

Binyamin

Hills, vineyards, and young communities building on the ground where the nation first learned to be one.

Video slot — Matobu

Story 04

Matobu

Where the story is most concentrated. Matobu sits in the heart of Jerusalem — a place built by our people for people who want to build Jersualem together rather than just visit it.

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Video slot — Arugot

Story 05

Arugot

A new chapter in the work — the valley communities and the people planting themselves there for good.

Video slot — Har Herzl

Story 06

Har Herzl

A deep connection to those that sacrificed it all. A place where the sactification of G-ds name is experineced every step you take.

Video slot — Nahal Oz

Story 07

Nahal Oz

The border communities of the western Negev — what was lost, who stayed, and what is being rebuilt right now.

Video slot — Tel HaShomer

Story 08

Tel HaShomer

Where the wounded come back from the field. The work of healing is the quietest, and often the hardest, part of war.

The Throughline

These are not separate projects. They are one story, told in many ways.

You can watch it from here. Or you can stand in it with us in February.

Business of Redemption crowned lion emblem

The February Trip

Four days on the ground.

February 15–18. We travel to places of connection just like you watched — Hebron, Ateret Cohanim, Binyamin, Matobu, Arugot, Har Herzl, Nahal Oz and Tel HaShomer — with the people building them. Final places and itinerary will be shared with you a week before travel. If this is yours, now is the time to register.

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Let's start with you.

Three quick steps. Nothing is shared and no payment is taken.

Registering holds your name on the list — no payment now.